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Building your SaaS company's growth function with Elena Verna
The SaaS Revolution Show
The Importance of a Growth Team
Growth has been a very loosely defined term as of late. Companies just want growth because it sounds good, but they don't actually understand what they need to solve. So really getting down to the roots and understanding, are you product-led growth company or marketing-led? Are you a combination of both? And what is the biggest pain point that you need to fix right now in your business? There's really three major areas: acquisition, monetization, and then there's retention.
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