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The Predictable Revenue Podcast
344: How to get in front of your Audience Before they're Ready to Buy
Apr 25, 2024
Joe Sullivan, co-founder of Gorilla 76, shares insights on getting in front of your audience early, building targeted lists, curating LinkedIn feed, using email newsletters for customer development, and creating repeatable revenue strategies.
57:02
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Quick takeaways
- Create tailored content for different platforms to engage audience effectively.
- Prioritize thought leadership over sales pitches to build trust and credibility with audience.
Deep dives
Unique Content Creation for Audience Engagement
Creating original content specifically designed for each platform, such as LinkedIn, ensures that the audience receives material tailored to their preferred consumption. Through consistent content creation and engagement, like providing live web shows every other week and podcast episodes, audience engagement increases, leading to a more informed and receptive audience. By aligning marketing efforts with the audience's preferences and needs, valuable insights can be shared effectively.
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