Building Awareness and Trust through Organic Social Marketing

This chapter emphasizes the significance of educating and providing value to the audience before they are ready to buy, highlighting the importance of building awareness and trust. It delves into defining the target audience, identifying key decision-makers, and transitioning from a small seed list to a larger target audience through commonalities. The conversation also explores leveraging LinkedIn for prospecting, the evolution of organic content production, curating social media feeds, and the complementing role of organic social marketing with paid media strategies.