The Dave Gerhardt Show Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2
19 snips
Oct 9, 2025 Sydney Sloan, CMO at G2, brings a wealth of experience from Adobe and Salesloft. She dives into the resurgence of in-person events, advocating for thoughtful design using her 'Think, Feel, Do' framework. Sydney introduces her innovative 'Revenue in the Room' approach for measuring ROI and emphasizes the importance of community-building at events. She also explores how AI is reshaping the buyer journey and calls for a rethinking of team structures, promoting outcome-based pods for agility and effectiveness in modern marketing.
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Sold-Out Four-City Roadshow
- Sydney ran a four-city AI roadshow with 250 attendees per stop that sold out and mixed large and intimate formats.
- She observed strong demand for in-person events and the value of community-driven gatherings.
Rehearse Tight, Interactive Sessions
- Rehearse presenter flows and keep sessions short with interactivity to create a cohesive, hands-on experience.
- Provide attendees a finished blueprint and ready-to-use prompts they can apply immediately.
Plan Events With Think-Feel-Do
- Use the 'Think, Feel, Do' matrix to plan events across pre, during, and post phases for each persona.
- Build clear one-to-two learning and action outcomes and design every touch to drive them.