Sydney Sloan

Sydney Sloan, CMO of G2, is a marketing leader with experience at SalesLoft and Adobe. This conversation dives into how AI is transforming marketing and buyer behavior. They discuss the new dynamics in software purchasing, emphasizing AI's impact on building brand trust. Sydney provides practical advice on harnessing AI tools for content creation and enhanced productivity. The discussion also highlights the importance of AI orchestration in strategic planning for marketers aiming to adapt to rapid technological changes.

Sydney Sloan, CMO at G2, brings a wealth of experience from Adobe and Salesloft. She dives into the resurgence of in-person events, advocating for thoughtful design using her 'Think, Feel, Do' framework. Sydney introduces her innovative 'Revenue in the Room' approach for measuring ROI and emphasizes the importance of community-building at events. She also explores how AI is reshaping the buyer journey and calls for a rethinking of team structures, promoting outcome-based pods for agility and effectiveness in modern marketing.

Sydney Sloan, CMO at G2 and a veteran marketing leader, shares her insights on the shifting dynamics between sales and marketing. She discusses the importance of energy management and how taking breaks can combat burnout. Sydney highlights the power of AI-driven intent data for hyper-personalization and emphasizes the necessity for sales reps to adapt to maintain relevance. The conversation also covers the value of customer feedback and the significance of forming strategic alliances for sales success.