Sydney Sloan

Sydney Sloan, CMO at G2, brings a wealth of experience from Adobe and Salesloft. She dives into the resurgence of in-person events, advocating for thoughtful design using her 'Think, Feel, Do' framework. Sydney introduces her innovative 'Revenue in the Room' approach for measuring ROI and emphasizes the importance of community-building at events. She also explores how AI is reshaping the buyer journey and calls for a rethinking of team structures, promoting outcome-based pods for agility and effectiveness in modern marketing.

Sydney Sloan, CMO at G2, shares her expertise in navigating the evolving B2B landscape influenced by AI and buyer behavior. She reveals that half of buyers now start their journey with LLMs instead of Google, shifting the focus from SEO to 'answer engine optimization.' Sydney discusses the significance of user-generated content and reviews in this new paradigm. She offers insights on adapting content strategies and KPIs, emphasizing the importance of integrating review collection into products for building trust and meeting buyer expectations in an AI-first world.

Sydney Sloan, CMO of G2, is a marketing leader with experience at SalesLoft and Adobe. This conversation dives into how AI is transforming marketing and buyer behavior. They discuss the new dynamics in software purchasing, emphasizing AI's impact on building brand trust. Sydney provides practical advice on harnessing AI tools for content creation and enhanced productivity. The discussion also highlights the importance of AI orchestration in strategic planning for marketers aiming to adapt to rapid technological changes.