Designing the 'AI in Action' Roadshow

#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B brands build trust. Sydney brings decades of experience from companies like Adobe, Alfresco, and Salesloft, and now oversees one of the largest software marketplaces in the world.

Dave and Sydney cover:

• How to design events that truly drive pipeline, using frameworks like “Think, Feel, Do” to plan with purpose
• A smarter way to measure event ROI with Sydney’s “Revenue in the Room” approach
• How AI is transforming the buyer journey and reshaping what modern marketing teams look like

An episode that will leave you rethinking your marketing strategy, from the events you run to the org you build.

Timestamps

• (00:00) - – Intro
• (03:21) - – The return of in-person events
• (06:21) - – Building community through smarter event design
• (08:21) - – Inside G2’s “AI in Action” roadshow
• (11:21) - – The “Think, Feel, Do” event framework
• (14:21) - – Why details make or break events
• (17:21) - – Measuring success with “Revenue in the Room”
• (20:21) - – Post-event follow-up that drives results
• (27:59) - – How AI is reshaping the buyer journey
• (43:59) - – Rethinking marketing orgs for the AI era

Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Brought to you by:

Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.

Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).

Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more