Leverage Ops to Scale, Optimize & Strategize with Rachel Nazhand
Jun 8, 2022
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Rachel Nazhand, a 4x startup operator and BizOps/RevOps Evangelist, discusses leveraging ops to scale a business, aligning goals with practical steps, and the advantages of BizOps in various growth stages. She emphasizes the importance of empathy, data insights, and hiring strategically for operational effectiveness. Rachel also shares advice for sales leaders and operators on optimizing sales performance through operations.
Operations are crucial for achieving company goals by providing a practical roadmap.
Engaging sales leaders in collaborative problem-solving enhances operational impact and strategic alignment.
Deep dives
Importance of Revenue Process Breakdowns
Breakdowns in the revenue process such as delayed deals, competition challenges, and unconverted leads hinder sales teams from reaching targets. Clary's revenue platform stands out for enabling leaders to control revenue and excel in diverse market conditions, emphasizing the need for meticulous attention without solely relying on intuition. By merging scientific and artistic sales aspects, Clary aids businesses in predicting revenue outcomes effectively.
Significance of Operational Strategies in Scaling
Scaling, growth, and optimization demand a strong foundation in systems, processes, and operations within the SaaS industry, encompassing revenue operations (rev ops), business operations (biz ops), and other operational facets. The value of leveraging rev ops and biz ops lies in enhancing scalability, optimization, and strategic planning, with experienced professionals like Rachel Nizad advocating for practical insights and strategic execution based on hands-on industry involvement rather than pure theorizing.
Role of Businesses Ops and Revenue Ops in Enhancing Efficiency
Business operations entail a wide spectrum of functions focused on enhancing organizational efficiency, adapting to evolving needs, and serving as a vital driving force for cohesive operations. While rev ops garners attention as a critical business operations segment, encompassing cohesive revenue experiences from sales to marketing, both biz ops and rev ops act as integral links connecting diverse functions, ensuring streamlined operations and informed decision-making.
Driving Strategic Partnerships with Rev Ops and Biz Ops
Rev ops and biz ops professionals should engage sales leaders collaboratively, encouraging transparent communication, empathy, and strategic alignment to maximize impact. Sales leaders benefit from entrusting complex challenges to operational experts, enabling problem-solving, pattern recognition, and prioritization through a holistic operational lens. Meanwhile, for rev ops and biz ops specialists, success hinges on effectively communicating insights, trends, and forecasting outcomes to support informed decision-making within partner teams.
This episode of the Live Better Seller Better Podcast features Rachel Nazhand, 4x startup operator, BizOps and RevOps Evangelist, and Founder of Vice President in Residence. Almost every department has an ops component to it and Rachel shares how to leverage ops when the goal is to scale a business.
She discusses how operations can do this by aligning the goals to the practical and best steps to achieve those said goals. Rachel also talks about the advantages of BizOps in various stages of growth, from making the correct first hires to building a dedicated ops team to hiring specialists.
HIGHLIGHTS
Operations are the glue to achieving company goals
BizOps/RevOps provide the how to the what
Insights from the data and empathy to stay grounded
Leverage ops in various stages of growth
Advice to sales leaders and operators
QUOTES
Rachel: "Tell me what you're going for and I will give you an amazing way to accomplish it. Don't tell me that you need a dashboard. Tell me that you need your reps to know how they're pacing so that they can make an amazing decision on how to structure their day."
Rachel: "As an operator, I'm going to start thinking if that's really what's working for my top seller, is there a piece that I can replicate across the board for everyone? I've learned something new, I've built some empathy, I've figured out someone's secret sauce, now how can I start to sprinkle that out?"
Rachel: "In those early hires, give them as much visibility into the full life cycle as possible. The more that you are building a customer-centric experience, the better your results are on the other side. Nothing crushes a prospect's soul faster than having to tell their story 10 times, pre-sale, post-sale, etc."
Rachel: "Get really comfortable dumping all of your problems on the table and letting your operators help you figure out how to attack them. If you come to me with these one-offs, I might not be able to pick up on themes and I might not be able to support you. You give me all 15 of your problems at once, I'll show you that 3 of them are actually the same thing."
You can find out more about Rachel in the link below: