

238. Why 700K People Are Watching Drywall Videos (Strategy Revealed) - Ben Degros
26 snips Sep 24, 2025
Ben Degros, a carpenter and drywall expert, shares his journey from skateboarding to creating a successful YouTube channel focused on drywall, amassing over 700K subscribers. He discusses the surprising appeal of drywall content and the balance between filming and contracting work. Ben emphasizes the importance of starting simply, understanding audience needs through analytics, and the distinction between how-to videos and more viral content. His insights offer a refreshing perspective on building an online brand with practical, value-driven content.
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High Demand For Practical Trades Content
- Drywall content outgrows niche hobbies because demand is broader and evergreen.
- People return to useful, well-explained drywall videos and form ongoing connections with creators.
Start Before You're Comfortable
- Start creating before you feel ready and accept very low initial views.
- Use early videos to get comfortable on camera and iterate quickly.
Mine The Search Bar For Ideas
- Use YouTube's search bar to discover high-demand 'how to' topics in your trade.
- Beware you'll compete with many similar videos, so aim to present the topic more clearly or distinctively.