Contractor Evolution cover image

238. Why 700K People Are Watching Drywall Videos (Strategy Revealed) - Ben Degros

Contractor Evolution

00:00

How-To vs Viral 'Stir the Pot' Videos

So there's like how-to videos. There's the one you showed me where there's, it was kind of like a risky one. Ben contrasts sincere how-to content with humorous or provocative shorts, reflects on a viral fake 'bend drywall' clip, and weighs engagement versus brand risk.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app