On October 8, we're teaming up with Luke Hansen and two high-performance contractors to show you how to fix your communication problems (with clients, subs, staff and more). Register for our Contractor Communications Roundtable here: https://trybta.com/CE-COM-OC2025
Take our 5 minute quiz and get a personalized Contractor Growth Plan here: https://trybta.com/DL238
Join us at Build Show Live! Use promo code BTA25 for 25% off your registration. Register here.
To learn more about Breakthrough Academy, click here: https://trybta.com/EP238
Ben Degros has built an audience on two YouTube channels: one on skateboards and one on drywall. Guess which one has more subs? In this episode, Ben breaks down his process for creating content for his drywall channel, which has amassed over 700K subscribers over the years.
---
Today’s guest is living proof that you don’t need fancy gear or a media team to build a killer online brand—just some drywall dust and a camera.
Ben Degros is a carpenter, drywaller, and the creator of Vancouver Carpenter, a YouTube channel that’s grown to over 700,000 subscribers with simple, value-packed videos shot right on job sites.
The content? Just drywall videos. And people love it.
But here’s the twist: Before drywall, Ben was a full-time skater, even running a skateboarding YouTube channel. Now, he’s blended his trades skills with content creation to build massive reach while still running a small contracting operation.
Since Ben is a Vancouver local, we recorded this one in studio and dug into how contractors can build brand, trust, and community—all with a phone and a few smart tactics.
If you’re considering leaning into video content, there are some great insights for you here.
Episode Highlights:
- Learn how a larger-scale trades content creator brings videos to life from idea to results.
- Understand the challenges of balancing content creation with daily operations, especially when you don’t have a media production team behind you.
- Get some tips from Ben on how to incorporate content creation into your marketing, whether you’re committed to the process or just getting your feet wet.
00:00-Intro
01:24-Intro & Origin
03:04-Why contracting content works
12:00-Building an audience
31:28-Process of creating ideas: what works?
36:03-Ben's "how to bend drywall" video
41:07-Quick tips & wrap-up
