The Futur with Chris Do 186 - How Brand Strategy Works — with Mika Saulitis
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Apr 27, 2022 
Mika Saulitis, Director of Creative Strategy at Trollbäck+Company, dives into the intricate world of brand strategy. He shares his journey from being a receptionist to a leading strategist, illustrating how career paths can pivot unexpectedly. Mika emphasizes the balance of creativity and strategic thinking, and the dangers of becoming a 'yes' person in client relationships. With insights on crafting authentic brand identities and navigating stakeholder challenges, he reveals how storytelling and collaboration are essential for successful brand strategy.
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Leap of Faith to USC
- Mika Saulitis had a dream of attending USC in LA.
- He took a leap of faith, transferred from Ithaca College, and lived in LA for 16 years.
Focus on Positive Outcomes
- Mika focuses on positive outcomes when making decisions.
- Envisioning future excitement helps overcome fear and motivates action.
From Receptionist to PR
- Mika's first job was a receptionist role at Troika, a branding agency.
- He learned about the industry and worked his way up, initially in PR.