Mika Saulitis, Director of Creative Strategy at Trollbäck+Company, dives into the intricate world of brand strategy. He shares his journey from being a receptionist to a leading strategist, illustrating how career paths can pivot unexpectedly. Mika emphasizes the balance of creativity and strategic thinking, and the dangers of becoming a 'yes' person in client relationships. With insights on crafting authentic brand identities and navigating stakeholder challenges, he reveals how storytelling and collaboration are essential for successful brand strategy.
