186 - How Brand Strategy Works — with Mika Saulitis
The Futur with Chris Do
00:00
Navigating Creative Challenges
In this chapter, the speaker shares personal experiences with imposter syndrome in the design field, emphasizing the critical role of storytelling in effective brand strategy. They discuss the importance of collaboration with clients to ensure alignment and clarity throughout the design process, particularly during client presentations. Additionally, the chapter addresses the challenges posed by remote work, highlighting both the unique opportunities for connection and the difficulties in communication and engagement.
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