On Strategy Showcase How Life360 is hilariously taking a bite out of Apple
Jun 8, 2025
Join Mike Zeman, CMO of Life360, and Tara Frey, Head of Strategy at Alto, as they delve into Life360's quirky approach to family safety. They share hilarious ads that reflect relatable family dynamics, like a comedic curfew crisis. Discover how Life360’s focus on family-centric location sharing sets it apart from rivals like Apple. They also discuss the fun and innovative fusion of Life360 with Tile, emphasizing storytelling over fear in branding. Tune in for a lighthearted exploration of marketing that truly connects with families!
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Coat Story Highlights Family Chaos
- The "Coat" spot humorously shows a boy who, after repeatedly losing his coat, never takes it off for his entire life.
- It captures relatable family chaos with a dark yet funny emotional arc.
Coffin Ad Combines Drama and Humor
- The "Coffin" ad shows a family member locked in a church bathroom during a funeral, calling for help.
- The humor comes from others thinking the cries come from the deceased mother in the coffin.
Curfew Spot Blends Family Chaos and Comedy
- The "Curfew" spot humorously depicts parents searching for their teenager after curfew and mistakenly questioning undercover cops.
- It highlights chaotic family moments with a comedic twist emphasizing Life360's value.