
How Life360 is hilariously taking a bite out of Apple
On Strategy Showcase
00:00
Intro
This chapter explores Life360's distinctive marketing strategy that sets it apart from tech giants like Apple by focusing on family dynamics. Through a humorous lens, it analyzes two ads, 'Coat' and 'Coffin', showcasing the brand's ability to turn everyday family challenges into relatable and comedic narratives.
Transcript
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