Join Mike Zeman, CMO of Life360, and Tara Frey, Head of Strategy at Alto, as they delve into Life360's quirky approach to family safety. They share hilarious ads that reflect relatable family dynamics, like a comedic curfew crisis. Discover how Life360’s focus on family-centric location sharing sets it apart from rivals like Apple. They also discuss the fun and innovative fusion of Life360 with Tile, emphasizing storytelling over fear in branding. Tune in for a lighthearted exploration of marketing that truly connects with families!
