Muscle Intelligence

Habits that Will Make You Successful in Fitness and Business with Adam Bornstein #358

40 snips
Sep 28, 2023
Adam Bornstein, New York Times best-selling author and fitness journalist, discusses building consistency for long-term fitness goals, preventing overeating and self-sabotage, and exceeding expectations for business opportunities. He shares tips on effective marketing, resilience, and stress management, and talks about their collaboration on the book 'Engineering the Alpha' and their evolving perspective on intermittent fasting. Adam also discusses their journey to becoming a fitness editor and working with influential people, challenges of adhering to health plans, and the importance of understanding trajectory and taking action.
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ADVICE

Think Differently

  • Ask yourself crucial questions like: "If this were easy, what would it look like?"
  • Identify the biggest barriers to your success and envision a dream scenario.
INSIGHT

Thousand True Fans

  • Focus on your "thousand true fans," those passionate about your message.
  • Their enthusiasm will create a groundswell of support and organic marketing.
ADVICE

Adapt, Don't Copy

  • Don't just copy successful strategies without understanding their purpose.
  • Adapt ideas to fit your unique strengths and audience, filling a specific gap.
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