Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#729 - The $3M Amazon Seller Who Still Sells His First Product

Jan 5, 2026

Andrew Engle, an Amazon seller and entrepreneur, shares his journey from engineering to e-commerce. He reflects on launching his first successful product in 2019, leveraging Helium 10 and Freedom Ticket for rapid growth. Engle highlights how they scaled their business to $3.2M in revenue, with B2B sales now making up 30%. He discusses strategies like Amazon Business campaigns, custom pricing for business customers, and using AI for ad creative. Engle also advises on cautious debt management while navigating challenges during growth.

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ANECDOTE

From Side Hustle To Full-Time Seller

Andrew launched his first product in 2019 as a side hustle while working full-time.
Within two years the product out-earned his job and he went all-in on e-commerce.

INSIGHT

Revenue Dominated By Amazon North America

About 90% of Andrew's revenue comes from Amazon North America and roughly 5% from Canada via remote fulfillment.
Shopify and smaller channels make up the remaining share, showing heavy platform concentration.

ANECDOTE

First Product Found With Helium 10

Andrew found his first successful product using Helium 10 Black Box after taking Freedom Ticket.
He's still selling that first product today and it continues to grow consistently.

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Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.

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Andrew Engle transitioned from mechanical/manufacturing engineering to becoming an Amazon seller after identifying where the real money was: selling products on Amazon, not services. In 2019, he launched his first product, found using Helium 10 (Black Box) and guided by Freedom Ticket, and it took off quickly. Within about two years, the “side hustle” out-earned his job, and he went all-in.

Today, he and his wife run a lean operation doing roughly $3.2M/year, with about 90% coming from Amazon North America (including remote fulfillment into Canada), plus a growing Shopify slice. A significant driver of their next-level growth has been leveraging Amazon Business, which has expanded B2B sales to around 30% through business pricing rules, dedicated business campaigns, and, in particular, separating out Sponsored Brands for business use to maintain a strong TACoS and ROAS.

Andrew also shares the behind-the-scenes realities: how taking on debt during a hot streak got stressful when a major competitor arrived, and how they’ve worked back out of it. He breaks down what they’ve changed to protect profitability amid tariffs and fee pressure (including shipping strategy and AWD), as well as how Amazon Marketing Cloud audiences are helping them run smarter top-of-funnel Sponsored Display and reach campaigns without wasting spend.

In episode 729 of the Serious Sellers Podcast, Bradley and Andrew discuss:

00:00 – Seller Story: Freedom Ticket To $3M on Amazon
03:06 – Andrew’s Backstory
03:56 – $3.2M Revenue And 15% Net Profit
05:23 – Platform Breakdown: Amazon, Shopify, Canada
06:18 – First Product Found With Helium 10 Black Box
07:40 – Amazon Business Scaled To 30% B2B
10:02 – Business Pricing And Ad Structure
13:05 – Sponsored Brands (Business) Breakthrough
18:16 – AMC Audiences And Sponsored Display Reach
22:24 – Debt Mistake And Profitability Lessons