Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.
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Andrew Engle transitioned from mechanical/manufacturing engineering to becoming an Amazon seller after identifying where the real money was: selling products on Amazon, not services. In 2019, he launched his first product, found using Helium 10 (Black Box) and guided by Freedom Ticket, and it took off quickly. Within about two years, the “side hustle” out-earned his job, and he went all-in.
Today, he and his wife run a lean operation doing roughly $3.2M/year, with about 90% coming from Amazon North America (including remote fulfillment into Canada), plus a growing Shopify slice. A significant driver of their next-level growth has been leveraging Amazon Business, which has expanded B2B sales to around 30% through business pricing rules, dedicated business campaigns, and, in particular, separating out Sponsored Brands for business use to maintain a strong TACoS and ROAS.
Andrew also shares the behind-the-scenes realities: how taking on debt during a hot streak got stressful when a major competitor arrived, and how they’ve worked back out of it. He breaks down what they’ve changed to protect profitability amid tariffs and fee pressure (including shipping strategy and AWD), as well as how Amazon Marketing Cloud audiences are helping them run smarter top-of-funnel Sponsored Display and reach campaigns without wasting spend.
In episode 729 of the Serious Sellers Podcast, Bradley and Andrew discuss:
- 00:00 – Seller Story: Freedom Ticket To $3M on Amazon
- 03:06 – Andrew’s Backstory
- 03:56 – $3.2M Revenue And 15% Net Profit
- 05:23 – Platform Breakdown: Amazon, Shopify, Canada
- 06:18 – First Product Found With Helium 10 Black Box
- 07:40 – Amazon Business Scaled To 30% B2B
- 10:02 – Business Pricing And Ad Structure
- 13:05 – Sponsored Brands (Business) Breakthrough
- 18:16 – AMC Audiences And Sponsored Display Reach
- 22:24 – Debt Mistake And Profitability Lessons
