The Knowledge Project with Shane Parrish #7 Venkatesh Rao: The Three Types of Decision Makers
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Jan 28, 2016 
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Three Decision-Making Styles
- Venkatesh Rao discusses three types of decision-makers: conceptual, ethical, and affiliational.
- Conceptual thinkers use mental models, ethical thinkers prioritize good vs. evil, and affiliational thinkers align with groups.
Tribal Decision-Making
- Affiliational thinkers choose tribes based on overall alignment, not specific issues.
- Choosing based on issues is too individualistic for tribal thinking; it's about social belonging.
Context Matters
- The effectiveness of decision-making styles depends on cultural context, not inherent superiority.
- Individualistic thinking thrives in individualistic societies, while social thinking may be more advantageous in collectivist cultures.