Under the Influence with Terry O'Reilly

S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing

Mar 26, 2020
This podcast explores the world of ASMR marketing, discussing its history, triggers, and growing popularity on YouTube. It showcases brands that use ASMR to create unique sensory experiences, including Accs products and Reese's peanut butter cups. The podcast also explores the collaboration between Hershey Canada and Bell Media to create the movie Reese Picking, highlighting the various advertising efforts and proposing the idea of a quiet ASMR commercial during the Super Bowl.
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1
Introduction
00:00 • 4min
2
The Story of Nathaniel Baldwin and ASMR in Marketing
04:10 • 14min
3
The Art of ASMR Marketing and LinkedIn Ads
17:50 • 4min
4
ASMR in Advertising: From Shower Products to Reese's Peanut Butter Cups
21:32 • 4min
5
Reese Picking: A Unique Movie and ASMR Marketing Campaign
25:25 • 2min
6
Michelob's ASMR Super Bowl Commercial
26:57 • 4min
7
The Intimate Art of ASMR Marketing
30:35 • 5min