S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
Under the Influence with Terry O'Reilly
00:00
The Story of Nathaniel Baldwin and ASMR in Marketing
This chapter discusses the story of Nathaniel Baldwin, an inventor of powerful radio earphones, and explores the emergence of ASMR (Autonomous Sensory Meridian Response) and its use in marketing. It delves into the history of ASMR, its triggers, and its growing popularity on YouTube. The chapter also highlights the rise of ASMR marketing and how brands are using it to create intimate experiences with potential customers.
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