S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
Under the Influence with Terry O'Reilly
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Reese Picking: A Unique Movie and ASMR Marketing Campaign
This chapter explores the collaboration between Hershey Canada and Bell Media to create the movie Reese Picking. It highlights the various advertising efforts, including taking over the advertising inventory for a popular TV show and promoting the movie on multiple platforms. It also mentions the movie's success in generating press attention and proposes the idea of a quiet ASMR commercial during the Super Bowl.
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