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Dream On: How to Be a Creative Entrepreneur | David Allemann
Apr 1, 2025
David Allemann, Co-Founder and Co-Chairman of On, shares his inspiring journey in building a leading sportswear brand. He discusses the innovative strategies behind On's unique running shoes and the importance of nurturing a strong company culture through growth. David emphasizes the uplifting power of physical activity and how community engagement drives brand loyalty. He also introduces Cyclone, a sustainable subscription service for running shoes, showcasing his commitment to evolving footwear ownership and environmental responsibility.
46:02
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Quick takeaways
- David Allemann highlights the importance of creative marketing, showcasing how On's guerrilla strategy successfully engaged customers and built community trust.
- The brand's commitment to sustainability is evident in their Cyclone program, promoting recycled materials and a circular economy to align with customer values.
Deep dives
Founding a Global Sports Brand
The foundation of the sportswear brand On in 2010 was marked by a pivotal moment when co-founders David Allemann, Kasper, and Olivier experienced an innovative running shoe. Despite initial skepticism over the shoe’s unconventional appearance, their first run in it revealed a groundbreaking experience that sparked their confidence to launch the brand. They quickly realized that starting a shoe company from Switzerland, a small market, would require a global vision. By hiking in the Engadin Valley, they collectively built the conviction that with the right technology and mindset, they could compete in the saturated athletic shoe market.
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Discover
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