Talks at Google
Dream On: How to Be a Creative Entrepreneur | David Allemann
Apr 1, 2025
David Allemann, Co-Founder and Co-Chairman of On, shares his inspiring journey in building a leading sportswear brand. He discusses the innovative strategies behind On's unique running shoes and the importance of nurturing a strong company culture through growth. David emphasizes the uplifting power of physical activity and how community engagement drives brand loyalty. He also introduces Cyclone, a sustainable subscription service for running shoes, showcasing his commitment to evolving footwear ownership and environmental responsibility.
46:02
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- David Allemann highlights the importance of creative marketing, showcasing how On's guerrilla strategy successfully engaged customers and built community trust.
- The brand's commitment to sustainability is evident in their Cyclone program, promoting recycled materials and a circular economy to align with customer values.
Deep dives
Founding a Global Sports Brand
The foundation of the sportswear brand On in 2010 was marked by a pivotal moment when co-founders David Allemann, Kasper, and Olivier experienced an innovative running shoe. Despite initial skepticism over the shoe’s unconventional appearance, their first run in it revealed a groundbreaking experience that sparked their confidence to launch the brand. They quickly realized that starting a shoe company from Switzerland, a small market, would require a global vision. By hiking in the Engadin Valley, they collectively built the conviction that with the right technology and mindset, they could compete in the saturated athletic shoe market.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
