Talks at Google Dream On: How to Be a Creative Entrepreneur | David Allemann
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Apr 1, 2025 David Allemann, Co-Founder and Co-Chairman of On, shares his inspiring journey in building a leading sportswear brand. He discusses the innovative strategies behind On's unique running shoes and the importance of nurturing a strong company culture through growth. David emphasizes the uplifting power of physical activity and how community engagement drives brand loyalty. He also introduces Cyclone, a sustainable subscription service for running shoes, showcasing his commitment to evolving footwear ownership and environmental responsibility.
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On's Origin
- Olivier Bernhard called David Allemann and Caspar Coppetti to test his new running shoe.
- The shoe's unique feel convinced them of its potential, sparking the idea for On.
Gaining Confidence
- Allemann and Coppetti were initially hesitant to start a shoe brand in Switzerland.
- A hike in the Engadin Valley provided the confidence and perspective shift needed to pursue the venture.
The T-Shirt Pitch
- On's initial elevator pitch was a T-shirt that read, "Don't ask me about the shoe."
- This sparked curiosity and led to conversations about the unique running experience.