Jens Grede, co-founder and CEO of Skims, and David Allemann, co-founder of On, explore how their brands navigate the fusion of fashion and sports. Grede emphasizes that innovative product development is crucial, sharing insights into Skims' standout fabrics. Allemann recounts the humble beginnings of On, starting from a garden hose prototype to groundbreaking footwear. They discuss how sportswear now expresses personal identity, transforming into lifestyle statements, and the importance of authentic collaborations to enhance brand relevance.

David Allemann, co-founder of On, discusses using technology and bio-based materials to design the future of running shoes. Topics include Cloud Tech technology, athlete feedback, sustainability in design, and a collaboration with a luxury house for innovative shoe engineering.

David Allemann, co-leader of Swiss sports company On, discusses their innovative shoe brand built on exploration and positivity. Topics include sustainable footwear, collaboration with Roger Federer, co-founder dynamics, design influences, and defining core values.