Jens Grede, co-founder and CEO of Skims, and David Allemann, co-founder of On, explore how their brands navigate the fusion of fashion and sports. Grede emphasizes that innovative product development is crucial, sharing insights into Skims' standout fabrics. Allemann recounts the humble beginnings of On, starting from a garden hose prototype to groundbreaking footwear. They discuss how sportswear now expresses personal identity, transforming into lifestyle statements, and the importance of authentic collaborations to enhance brand relevance.

David Allemann, Co-Founder and Co-Chairman of On, shares his inspiring journey in building a leading sportswear brand. He discusses the innovative strategies behind On's unique running shoes and the importance of nurturing a strong company culture through growth. David emphasizes the uplifting power of physical activity and how community engagement drives brand loyalty. He also introduces Cyclone, a sustainable subscription service for running shoes, showcasing his commitment to evolving footwear ownership and environmental responsibility.

David Allemann, co-leader of Swiss sports company On, discusses their innovative shoe brand built on exploration and positivity. Topics include sustainable footwear, collaboration with Roger Federer, co-founder dynamics, design influences, and defining core values.