18min chapter

Talks at Google cover image

Dream On: How to Be a Creative Entrepreneur | David Allemann

Talks at Google

CHAPTER

Building a Global Shoe Brand: Passion and Innovation

This chapter explores the journey of developing a unique running shoe within a competitive market, detailing the collaborative efforts of the founders and their innovative marketing strategies. Through recollections of transformative experiences and challenges faced, the speakers emphasize the significance of community and creative entrepreneurship in shaping their brand. They highlight the importance of cultivating a strong company culture and strategic partnerships to drive growth and inspire collaboration.

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