Crafting Company Culture and Global Strategy

This chapter explores the intricate hiring process of a new company, emphasizing the alignment of employees with core values and the evolving hiring profile as the organization scales. It further discusses the advantages of being based in Switzerland and the rapid expansion into global markets, highlighting the significance of a diverse management team. Additionally, the importance of creativity and strategic design in entrepreneurship is underscored, particularly in the context of building a unique footwear brand through innovative collaborations.