Ep 105 - Debbie O'Connor: Psychology based branding

The Slight Edge by Jeff Olson is a philosophy that highlights the importance of making simple daily choices and taking small actions that, when compounded over time, lead to massive outcomes. The book stresses that success is not the result of big leaps or overnight successes, but rather the accumulation of small, almost insignificant actions. It encourages readers to adopt a mindset where they see time as an ally, recognizing that consistent daily disciplines, such as healthy habits, saving, and continuous learning, are crucial for achieving success. The book also emphasizes the importance of faith in the process, as results may not be immediately visible, and the need to base choices on a personal philosophy rather than immediate evidence.