Debbie O'Connor

Join brand strategist Debbie O'Connor, founder of White River Design and author, as she dives into the psychology of branding. She discusses the importance of understanding your brand archetype, emphasizing that branding goes beyond logos to evoke emotional connections. Learn about the impact of cohesive messaging and the necessity for community in creative spaces. Debbie also highlights the challenge of burnout among entrepreneurs and shares personal insights on maintaining wellness. Get inspired by her journey from maternity leave to successful entrepreneur!