Ep 105 - Debbie O'Connor: Psychology based branding
The Leanne Shelton Podcast
00:00
The Essence of Branding: Beyond Logos
This chapter explores the true depth of branding, emphasizing its emotional connections and the perception it fosters in consumers. It discusses the relevance of brand personality, using psychological archetypes to shape identities that resonate with audiences. Practical strategies for maintaining consistent messaging and gathering feedback are presented, underscoring the necessity of a cohesive brand strategy for both new ventures and rebranding efforts.
Transcript
Play full episode
