The agency landscape with Bart De Waele

Show notes

* Bart on LinkedIn

* Bart’s new venture: I know a guy

Key Takeaways

* Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships.

* The balance between digital and branding is essential in marketing strategies, with a shift towards investing in branding for long-term effectiveness.

* New platforms like TikTok and AR are on the rise and should be explored for marketing opportunities.

* Investing in the fundamentals of marketing while experimenting with new platforms is a key approach to future-proofing marketing strategies.

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