4min chapter

Let's talk branding cover image

The agency landscape with Bart De Waele

Let's talk branding

CHAPTER

Exploring the Future of Digital Platforms in Marketing

This chapter delves into the changing dynamics of digital platforms and their impact on branding and marketing strategies. It highlights TikTok's rise as a key advertising channel, considers the potential of emerging technologies, and discusses how niche platforms could redefine brand-consumer interactions.

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