Bart De Waele, an expert in the agency landscape and client relationships, shares valuable insights on navigating the modern marketing world. He emphasizes the importance of understanding client issues deeply, balancing digital and branding strategies effectively. Bart discusses the rise of new platforms like TikTok and augmented reality, advocating for a blend of innovation and fundamental marketing principles. He reflects on his journey from founding a digital agency to embracing change in branding, encouraging marketers to experiment and adapt in an evolving environment.