The agency landscape with Bart De Waele
Let's talk branding
Navigating the Digital Agency Evolution
This chapter examines the transformation of a digital agency from a small-scale website creation service to a comprehensive digital marketing powerhouse, marked by a significant merger. It discusses the challenges and lessons learned during this transition, particularly the need for strategic alignment with clients and the delicate balance between in-house capabilities and external agency partnerships. Moreover, it highlights the importance of brand differentiation and the emerging trends in marketing that demand a thoughtful approach to agency-client relationships in an increasingly crowded field.
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