

Sobriety, Startups, and Showing Up with Aug11 Founder Johnathan Person
Jul 30, 2025
Join Johnathan Person, founder of the purpose-driven apparel brand Aug11, as he shares his inspiring journey from addiction to entrepreneurship. He reveals how sobriety reshaped his life and fueled his passion for building a brand with heart. Discover his unique 5 by 5 routine that keeps him grounded and his insights on balancing workouts and momentum. Learn about the importance of intentional morning and evening rituals, as well as his approach to delegation and trust in leadership. A real talk on resilience and chasing big goals!
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Entrepreneurship Mirrors Self-Growth
- Entrepreneurship forces you to confront your flaws and grow personally.
- The success of your company depends on your own self-improvement and honesty.
Sobriety Transforms Enjoyment
- Johnathan Person and Michael Chernow share their long-term sobriety journeys.
- Both highlight how sobriety transformed their ability to enjoy life without substances.
Addiction as a Brain Disease
- Addiction is a disease involving the brain's dopamine system firing at unusually high rates.
- People are not addicts; they have addiction, similar to how people have illnesses.