The Next Big Idea

Susan Cain & Daniel Pink: Writing, Longing, and the Search for Meaning

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Jun 16, 2022
Susan Cain, author of 'Bittersweet' and advocate for introverts, and Daniel Pink, best known for 'The Power of Regret', discuss the significance of embracing sorrow and negative emotions. They share their creative journeys, emphasizing vulnerability and the profound impact of personal reflection in writing. The pair explore how addressing our emotional complexities can lead to transformative growth and connection. Their insights encourage a cultural shift towards understanding the value of our shadows in the pursuit of meaning.
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ANECDOTE

Bittersweet's Origin

  • Susan Cain's book idea for Bittersweet stemmed from a college memory.
  • Friends questioned her choice of music, sparking decades of reflection on the cultural implications.
ADVICE

Test Your Book Idea

  • Write long book proposals to test your interest in a topic.
  • Avoid writing a book you don't enjoy; ensure the idea stays in your head.
ANECDOTE

Proposals vs. Research

  • Susan Cain finds proposals a waste of time, preferring to research and think first.
  • She feels the initial proposal often gets discarded after the real work begins.
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