Evidence-Based Management Module 9 Appraise evidence from the organisation
Mar 24, 2022
Join Martin Walker, a Banking & Finance Director, Eric Barends, Managing Director at the Center for Evidence-Based Management, Jeroen Stouten, a Professor of Organisational Psychology, and Ravishanker Jonnalagadda, a Data Science expert at Novartis. They delve into the pitfalls of over-relying on organisational data and the hype surrounding big data. The importance of distinguishing meaningful KPIs from misleading metrics is emphasized, alongside the necessity of using multiple evidence sources. Their insights highlight the critical need for transparency and ongoing validation in data analytics.
AI Snips
Chapters
Transcript
Episode notes
Big Data Hype Masks Real Data Problems
- The hype around big data distracts from fixing smaller, high-quality data issues that matter to decisions.
- Martin Walker warns that accurate customer records often matter far more than vast clickstream datasets.
Use Data Analytics With Healthy Skepticism
- Embrace data analytics but check for measurement errors, small-sample problems, and missing context.
- Eric Barends advises using organizational data as one source among multiple evidence types.
Data Scientist Validates Findings With External Evidence
- Ravishanker Jonnalagadda describes getting excited when results favor his hypothesis but needing external evidence to defend findings.
- He uses literature and cross-industry examples to reassure stakeholders and strengthen claims.