Martin Walker

Join Martin Walker, a Banking & Finance Director, Eric Barends, Managing Director at the Center for Evidence-Based Management, Jeroen Stouten, a Professor of Organisational Psychology, and Ravishanker Jonnalagadda, a Data Science expert at Novartis. They delve into the pitfalls of over-relying on organisational data and the hype surrounding big data. The importance of distinguishing meaningful KPIs from misleading metrics is emphasized, alongside the necessity of using multiple evidence sources. Their insights highlight the critical need for transparency and ongoing validation in data analytics.

Eric Barends, Managing Director at the Center for Evidence-Based Management, and Martin Walker, Director for Banking & Finance at the same center, dive into evidence-based decision-making. They discuss the crucial differences between data, information, and evidence, and the pitfalls of overtrusting organizational data. Martin highlights how poor system design and siloed data can sabotage decisions. The duo emphasizes ethical concerns in data use and advises on measuring the right metrics rather than just the easy ones. Their insights encourage questioning and appraising evidence more critically.