
Evidence-Based Management Module 8 Acquire evidence from the organisation
Mar 23, 2022
Eric Barends, Managing Director at the Center for Evidence-Based Management, and Martin Walker, Director for Banking & Finance at the same center, dive into evidence-based decision-making. They discuss the crucial differences between data, information, and evidence, and the pitfalls of overtrusting organizational data. Martin highlights how poor system design and siloed data can sabotage decisions. The duo emphasizes ethical concerns in data use and advises on measuring the right metrics rather than just the easy ones. Their insights encourage questioning and appraising evidence more critically.
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Data, Information, Evidence Distinctly Different
- Data are raw numbers until you add context and make them information.
- Evidence requires linking information to a specific claim to support or refute it.
Sexy Dashboards Can Hide Bad Data
- Attractive dashboards can mask poor data provenance and collection methods.
- Visual polish often reduces critical questioning about underlying quality.
Raise Data Literacy Across Management
- Train managers broadly in basic statistics and data processes so they ask the right quality questions.
- Ensure data-literate management challenges data producers and reporting routines.

