Join Martin Walker, a Banking & Finance Director, Eric Barends, Managing Director at the Center for Evidence-Based Management, Jeroen Stouten, a Professor of Organisational Psychology, and Ravishanker Jonnalagadda, a Data Science expert at Novartis. They delve into the pitfalls of over-relying on organisational data and the hype surrounding big data. The importance of distinguishing meaningful KPIs from misleading metrics is emphasized, alongside the necessity of using multiple evidence sources. Their insights highlight the critical need for transparency and ongoing validation in data analytics.