Agency Business #22: Sean Corcoran on Leading BarkelyOKRP's MissionOne Media
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May 19, 2025 Sean Corcoran, President of MissionOne Media and a seasoned agency leader, discusses his diverse career from political work to founding Mediahub. He shares insights on building a media brand within BarkleyOKRP and highlights the importance of integrated P&L models to foster collaboration. Sean also explores the challenges of in-housing versus outsourcing marketing, reflecting on the recent dismantling of Keurig's agency and the implications for the industry. Plus, he provides unique commentary on leadership transitions and current industry dynamics.
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Sean Corcoran's Career Path
- Sean Corcoran transitioned from politics to e-commerce, then Forrester analyst, and eventually co-founded MediaHub.
- His diverse media experiences influenced his approach to building unique challenger agencies.
Broader Perspective from Forrester
- Stepping back as an analyst gave Sean a broader view beyond digital media's myopia.
- He learned agencies should prove insights, not just claim them, shaping his agency work at MediaHub.
Boston Talent Pool Experience
- MediaHub thrived in Boston post-Great Recession by consolidating available local talent.
- Sean now recruits talent broadly across cities, avoiding limiting the agency to one location.