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#22: Sean Corcoran on Leading BarkelyOKRP's MissionOne Media

Agency Business

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Navigating the Agency Landscape

This chapter explores the transition from a Forrester analyst to an active agency player, highlighting the importance of understanding business contexts beyond technical media details. It discusses the dynamics of talent acquisition and competitive challenges in the Boston agency market, especially post-Great Recession. The conversation further delves into the integration of creative and media teams, emphasizing teamwork and strategic planning in building a successful media brand.

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