Agency Business cover image

#22: Sean Corcoran on Leading BarkelyOKRP's MissionOne Media

Agency Business

00:00

In-Housing vs. Outsourcing: Navigating Marketing Dynamics

This chapter explores the relationship between in-house marketing agencies and external partners, focusing on Liquid Sunshine, KDP's in-house agency. It addresses how financial decisions impact agency work, the challenges faced by companies like Dentsu and Globant, and the effects of AI on marketing strategies.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app