Jane Portman, co-founder of Userlist and a SaaS growth expert, shares her insights on navigating the challenges of a crowded market. They discuss the importance of community and effective onboarding strategies for early-stage founders. Jane delves into the emotional and financial implications of securing a strong brand identity and the difficulties in customer acquisition for essential products. She also reflects on team dynamics during co-founder transitions and the lessons learned from their previous product, highlighting the relentless pursuit of product-market fit.