Jane Portman

Expert in onboarding for SaaS founders, Jane Portman, shares insights on why guided tours don't work, the legacy of Clippy, and more personalized drip campaigns in this episode. The speakers also discuss the importance of inspiring users in onboarding and the significance of email communication for building connections with users.

Jane Portman, co-founder of Userlist and host of the UI Breakfast podcast, delves into her journey as a founder and the shifting perceptions of design's value. She discusses how ignorance of startup challenges can be beneficial and why a product's marketing site often outweighs the product itself. The conversation highlights the necessity for designers to grasp their financial impact and excel in writing, revealing how effective communication elevates their contributions in the SaaS landscape.

Jane Portman, co-founder of Userlist and a SaaS growth expert, shares her insights on navigating the challenges of a crowded market. They discuss the importance of community and effective onboarding strategies for early-stage founders. Jane delves into the emotional and financial implications of securing a strong brand identity and the difficulties in customer acquisition for essential products. She also reflects on team dynamics during co-founder transitions and the lessons learned from their previous product, highlighting the relentless pursuit of product-market fit.