Navigating SaaS Challenges: Lessons from Userlist

This chapter delves into the hurdles encountered while developing the SaaS product Userlist, particularly its slow traction and the team's decision to simplify the software. The discussion also reflects on experiences from their prior product, Tiny Reminder, emphasizing the importance of product-market fit and targeting a specific audience. Insights on marketing strategies and the misconceptions surrounding personal branding reveal the complexities of launching and selling SaaS products.