Confessions of a B2B Entrepreneur
Building A $25m Agency with Garrett Mehrguth of Directive
Jul 18, 2024
Garrett Mehrguth, founder of Directive, a thriving digital marketing agency, shares insights from his impressive journey. He highlights the power of a public leaderboard for accountability and client success. Garrett dives into an innovative $100 gift voucher campaign that transformed B2B engagements. He discusses the evolution to a $25 million agency, focusing on reinvestment and strategic growth. The importance of a solid onboarding process and a unique management course aimed at enhancing agency performance are also emphasized, making for an inspiring conversation.
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Quick takeaways
- Public accountability and a leaderboard system within the agency foster a culture of excellence and improve client satisfaction.
- Implementing a structured onboarding process and continuous training ensures quality deliverables as the agency scales and grows.
Deep dives
Accountability in Client Deliverables
Agencies must take deliverables seriously to ensure quality work. Accountability is enforced at every level of the organization, from middle managers to strategists and directors, through a public leaderboard that tracks client attainment and performance. This public accountability encourages setting better goals and forces teams to meet them, reinforcing a culture of excellence. Such measures are vital for building a strong and sustainable business that consistently meets client expectations.
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