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Building A $25m Agency with Garrett Mehrguth of Directive

Confessions of a B2B Entrepreneur

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Innovative Marketing Tactics: The Success of a Gift Voucher Campaign

This chapter explores a unique marketing initiative utilizing a $100 gift voucher for demo campaigns, which unexpectedly led to considerable success in the B2B SaaS sector. The discussion highlights the value of hands-on marketing experience over conventional theoretical methods.

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