The GaryVee Audio Experience IDGAF what your business is | Build your BRAND
9 snips
Nov 4, 2023 
Janelle Tavis leads US and Canadian business at Bugaboo, offering insights into consumer-centric branding strategies, while Kate Lamberton, a Harvard Business Review author, discusses connecting brand equity to financial metrics. They tackle the vital difference between brand building and performance marketing, emphasizing emotional storytelling and analytics. The duo also explores innovative branding concepts, the importance of tailoring marketing strategies for social media, and bridging brand measurement with financial performance for smarter business decisions.
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Clear Communication
- Explain complex topics clearly to a broad audience, including those unfamiliar with corporate jargon.
- Bridge the gap between corporate understanding and everyday language.
Big Company Considerations
- Large, established companies prioritize legal and financial stability, which can add extra layers of complexity to decision-making.
- These companies often involve legal, financial, and HR teams in marketing decisions to mitigate risk and ensure long-term sustainability.
Leverage Your Strengths
- Established brands should leverage their existing strengths, like scale and brand loyalty, instead of trying to mimic startups.
- Focus on playing to your strengths and growing the overall category, rather than competing on speed.