Kate Lamberton

Janelle Tavis leads US and Canadian business at Bugaboo, offering insights into consumer-centric branding strategies, while Kate Lamberton, a Harvard Business Review author, discusses connecting brand equity to financial metrics. They tackle the vital difference between brand building and performance marketing, emphasizing emotional storytelling and analytics. The duo also explores innovative branding concepts, the importance of tailoring marketing strategies for social media, and bridging brand measurement with financial performance for smarter business decisions.

Kate Lamberton, a marketing professor at Wharton, and Jesper Kohl, an economist with a knack for Japanese politics, dive into the complexities of tax compliance. They explore innovative ideas, like allowing taxpayers to choose how their contributions are allocated, surprisingly boosting compliance rates. Their conversation highlights Japan's unique hometown tax system and its implications for local economies. The duo also challenges traditional views on altruism and tax giving, questioning how the psychology of donation can reshape taxpayer engagement.

In this engaging discussion, Kate Lamberton, a Wharton marketing professor with a focus on consumption behavior, tackles how political identities reshape the denim industry. She explains the rise of partisan consumerism, where shoppers seek brands aligning with their values. The conversation also explores the psychological aspects of scarcity influencing purchases and the shift toward quality over political messaging. Additionally, Lamberton emphasizes the importance of authenticity for entrepreneurs navigating today's complex consumer landscape.